project mission:
support a $14MM revenue goal.

Step 1: Establish a Methodology
Our team adhered to a systematic and systemic approach, seen in the infographic to the right. This ensured an exhaustive investigation of all possible root causes and solutions to close the gap. Throughout the exercise, we employed various evidence-based models to perform each step of the assessment. A complete list can be found here.

Customer Background
Top Power University (TPU) is a private educational institution that provides safety and certification training in the power delivery, natural gas, and telecommunications industries. Our customer, more specifically, was the Department of Education (DoE) within TPU.
For TPU, the development and delivery of B2B courses is a significant revenue source and, therefore, a strategic priority, as reflected in the company’s strategic imperatives for revenue growth. However, these courses also must meet corresponding TPU goals for profitability.
2023 Strategic Imperative for Student and Customer Growth
Increase non-pre-apprentice revenue (aka B2B) by $14 million in 2023.
2021–2026 Five-Year Strategic Imperative for Operational Effectiveness
Control costs as a percentage of revenue to reach 10% profitability by 2026.
The Challenge
The DoE director suspected that after developing a customer’s curriculum, the handoff process between the DoE and the training delivery team (a different department, responsible for the actual course delivery) was a source of lost time and lost revenue for TPU. Based on the Director’s initial hunch, Team Top Power (TTP) set out to complete a systematic and systemic Needs Assessment to achieve the following goals:
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Identify if the issue truly existed and, if so, its impact on TPU
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Source potential causes of this lost time
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Generate potential solutions to address it accordingly.

Step 2: Confirm the Gap
Through a gap analysis, we unearthed a material cost in unbilled hours for the DoE, as summarized in the infographic to the left. Namely, the cost of these unbilled hours equated to losses of $47,800 in 2022, with a projection of $117,600 in lost revenue for 2023 based on forecasted sales goals. Ultimately, with only a 5.8% profit margin, DoE would operate at a 4.2% deficit of TPU’s strategic imperative to achieve 10% profitability.
Step 4: Determine Possible Solutions
Team Top Power leveraged Hale’s Families of Intervention model (Hale, 2012) to brainstorm solutions that aligned with the following families:
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Intervention that Defines: Coordinator and Director Collaboration
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Clarification of roles, responsibilities, and expectations in collaboration between the coordinators and the program development director. Bring the teams together to discuss what is reasonable to expect from one another, who is responsible for what customer-related tasks, and establish processes for common customer-related challenges.
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Intervention that Serves: Director Roles and Responsibilities
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Develop an organizational structure for the development team that allows the director to effectively delegate responsibilities to increase the speed and efficiency of development as the director manages customer needs
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Intervention that Aligns: Reorganization of Departments
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Realign job roles involved in the development process under a more unified organizational structure to increase communication and collaboration.
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The cause analysis highlighted that the root cause of the gap sits mostly within the organization and management criteria of the nine-box model. The team selected the intervention families above to address those systemic challenges. Using this as a guide, we offered the following solutions:
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Standardize file systems so curriculum development knowledge is easy to find. Job aids and project documentation in one location. Retain knowledge if an employee leaves.
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Create more senior curriculum developer roles where some of the director’s responsibilities can be delegated. This could lead to better capture and sharing of knowledge internally and for customers.
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Reorganize the mobile training operation coordinators under the DoE to better align the workgroups.
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Design a process document specifically tailored to each project and passed along between departments.
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Implement regular communication that reminds coordinators of the location of resources, key employees, etc. For example, publishing a monthly newsletter highlighting worker tasks and resource locations.
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Develop job aids for coordinators. Create an FAQ or knowledge bank with the most frequently asked questions from coordinators.
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Bring back kickoff meetings that are supplemented with a video. Highly structured, recording captured and stored in an organized filesystem.
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Complete a usability assessment where the DoE surveys the coordinator department to find out what works well and what does not with the handoff process. Then, build better processes that work for both departments.
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Increase collaboration between DoE and coordinators. Possible examples: workers from the DoE and the coordinator department visit each other’s workspace to experience their work environment, see their work, and establish relationships; monthly lunch-n-learns where departments share best practices and lessons learned.
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Build in pricing for the handoff knowing extra hours will be involved. For example, include four hours in the statement of work quote and then bill per hour if the customer needs more afterward. Alternatively, have a sliding scale depending on the size of the project. Depending on the context, this can be billed directly to customers or to the coordinator department.
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Define processes that work for different types of projects (e.g., external trainers) and sizes of projects (small, medium, large) that support the rollout of those projects.
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Create a Customer Success Manager (CSM) role who owns the B2B customer experience. They would alleviate much of the burden on the PD director by handling post-handoff tasks. This role manages customer-facing communication, develops a system for centralizing critical documentation, creates and coordinates a systematic handoff process, addresses customer questions and concerns, tracks the success of the courses, and actively looks for opportunities to expand TPU revenue with existing customers.
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Scheduling coordinators participate earlier in the project, embedding them as part of the project team to develop their knowledge of the project, processes, and needs for the final product.
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The DoE, in collaboration with the coordinator department, defines ownership and responsibilities for actions after curriculum handoff.
Step 5: Prioritize Recommendations Based on Findings
The interventions were presented to the customer using an impact and invasiveness scale (Siko, 2013). This model was selected to promote visibility and ease of use for the customer while giving us direct feedback on which interventions might be too invasive with the current level of organizational buy-in. Based on feedback from the initial stages of analysis, we measured impact and invasiveness using the following categories:
Impact
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How much does this solution have the potential to increase revenue?
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Would this solution lead to a reduction in cost as measured in time?
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Would this solution improve customer satisfaction?
Invasiveness
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Will this solution require significant cost/time investment?
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How much pushback would this solution experience at TPU? By leadership, other departments, etc.
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Does this solution require significant adjustments to the organizational structure?
The customer was asked to rank each intervention using the six categories above on a scale from 1-5. The total score for each category was used as a plot point on an impact and invasiveness matrix chart (Siko, 2013).
Plotting the interventions on the I² chart revealed that “designing a process document that is specifically tailored to each project and passed along between departments,” option D, would offer the most impact with the least invasiveness. Upon further review of the findings with the customer, the team found that two of the top interventions aligned with current organizational initiatives (C and L). Due to the systemic nature of the problem TPU seeks to solve, many high-impact interventions would also be highly invasive across departments. Because of this, the customer felt that some combination of interventions in the Low Impact/Low Invasiveness quadrant would be the most appropriate way forward, barring more organizational buy-in. Specifically, a combination principally involving interventions G, M, and F:
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Bring back kickoff meetings that are supplemented with a video. Highly structured, recording captured and stored in an organized filesystem.
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Scheduling coordinators participate earlier in the project, embedding them as part of the project team to develop their knowledge of the project, processes, and needs for the final product.
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Develop job aids for coordinators. Create an FAQ or knowledge bank with the most frequently asked questions from coordinators.
To evaluate the effectiveness of the approach, we recommended that the sponsor work with organizational partners to prioritize the interventions and implement them in a phased approach while monitoring progress towards the desired performance.
In conclusion…
Team Top Power sincerely enjoyed the time spent working on this project for Top Power University. We appreciated the transparency and commitment offered by the sponsor and stakeholders throughout the process. The exhaustive analysis of data collected through interviews, task analysis, extant documents, etc., revealed the root causes of the performance gap. Although unforeseen limits in access to data required a need for flexibility, the following sponsor feedback suggests that ultimately the team was able to produce solutions to meet the systemic nature of the challenge this needs assessment addressed.
I'll reiterate from our last conversation how impressed I am with how detailed you all were able to dig into this issue without experiencing it firsthand and how closely your solutions align with some high-level conversations we're having internally already.
I'm confident that your proposed solutions will help us see positive change over time.
(Client email after viewing the needs assessment executive presentation.)
With this in mind, TTP closed the report with key considerations:
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Combine Solutions - combine all or some of the process-driven interventions in the low-impact, low-invasiveness quadrant to increase the impact of the individual intervention. For example, conduct a usability assessment that drives the development of a process document. This process document may then include the coordinators being involved earlier in the process. Approaching the individual solutions as a combined intervention would drive its placement higher on the impact scale, but it would not climb any higher on the invasiveness scale.
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Align with Strategic Imperatives - the DoE should work with leadership to assess the feasibility of creating a CSM role or moving the coordinators under the Department of Education. To justify the effort from the invasiveness perspective, refer to the measured performance gap in terms of dollars in order to make a correlation between the solution and the strategic organizational goals of increased revenue and cost savings.
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Low Risk - in the very near future, TPU should definitely move forward with the one “magic” solution that falls in the quadrant with low invasiveness and high impact. Creating a process document tailored to each project poses minimal risk and yet serves as a fast and easy win for the team to improve the handoff process.
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Measure and Assess - no matter which solution(s) TPU chooses to implement, the DoE should assess the progress and impact of the solutions. Begin systematically documenting the time spent on the handoffs. Each quarter, assess if the solution has made progress toward closing the performance gap. After a year, determine if the solution(s) had the desired impact and if the Department needs to revisit the original list of interventions for alternative options.
With the thoughtful implementation of the proposed solutions, the DoE has the potential to close the $47,800 performance gap in order to bolster TPU’s strategic imperative to achieve 10% profitability and substantially contribute toward the targeted revenue increase of $14 million in 2023. Team Top Power looks forward to learning more about the status of the project in the future and we thank TPU for their time and effort in completing this needs assessment.
References
Hale, J. (2012). The performance consultant’s fieldbook: Tools and techniques for improving organizations and people. John Wiley & Sons.
Ishikawa, K. (1988). What is total quality control? (D. J. Lu, Trans.). Prentice-Hall.
Rothwell, W. J., Hohne, C. K., & King, S. B. (2018). Human performance improvement: building practitioner performance (Third). Routledge.
Siko, J. P. (2013). Using the I² intervention matrix to select the best course of action. Performance Improvement, 52(10), 23–26. https://doi-org.libproxy.boisestate.edu/10.1002/pfi.21378
TPU Needs Assessment Frameworks and Models
Includes:
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Harless Front End Analysis - FEA
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Rummler and Brache’s Nine-Box Model
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Performance Improvement/HPT Model
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Hale’s Environmental Scan
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Behavior Engineering Model (BEM)
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Five Why’s
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Ishikawa fishbone diagram
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Judith Hale’s Families of Interventions
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Siko’s Intervention Selection Framework
Step 3: Cause Analysis
Team Top Power identified 15 potential problem areas surrounding the performance gap through data gathered during interviews. We analyzed each problem and identified the causes that contributed to those problems. The team used multiple models to complete the cause analysis, as detailed below.
Ishekawa Fishbone Diagram and BEM
TTP used the Ishikawa Fishbone Diagram (1988), a cause analysis tool, combined with Gilbert’s behavior engineering model (BEM) (Gilbert, 1978). The BEM categorizes factors of the performance system into causes by the environment and the individual and how they intersect. It then also considers different aspects of behavior that can be impacted (Information, Instrumentation, Motivation) to create a matrix to complete the analysis. This approach allowed us to look at the data systematically. Once the high-level issues were identified at various levels, the team leveraged the “Five Why’s” root cause analysis technique to explore cause and effect relationships between the performance gap, the various stakeholders, and the data collected, leading to a brainstorming session with an intentional systemic lens (Rothwell et al., 2018).
We focused on the areas of the BEM with the greatest significance discovered during interviews—Information, Tools and Resources, and Capacity. Three problems stood out as fundamental to the overarching performance gap.
Information:
Expectations are different between the DoE and the delivery team regarding roles and responsibilities. This results in the delivery scheduling coordinators not taking full ownership after handoff.
Tools and Resources:
The current processes were previously built for smaller, internal projects. These processes do not work well for larger projects used by external instructors.
Capacity:
Nobody else has the knowledge base or the time to answer the delivery scheduling coordinators’ questions. The result is that the DoE director diverts valuable time from their regular responsibilities to post-handoff rework.
Nine-Box Model
The nine-box model developed by Rummler and Brache provides an understanding of how the causes of the performance gap are not isolated to a particular job position but are systemic and influenced by the larger organization (Rummler & Brache, 1995). After collecting and analyzing the data, much of the data pointed towards systemic issues centered around processes and the organization—not necessarily the individual performer—for contributing to the performance gap. The team decided that leveraging the Rummler and Brache nine-box model would be beneficial in mapping the data and pain points.
The contributing causes fall into the blue boxes in the nine-box matrix, which implies that solutions must be considered to address causes at multiple levels—the director’s job position, process design, and organizational management.

